MEET THE FOUNDER & CEO

Hey, I'm Johana!

I’m the founder of Chesca Works, a marketing studio built to help brands grow with clarity, creativity, and confidence. What started as a passion for storytelling and design has grown into a space where I partner with entrepreneurs, startups, and small businesses to bring their ideas to life.

I’ve been lucky to:

✔️ Shape strategies that turn ideas into real results

✔️ Build content that connects with the right audience

✔️ Support businesses in launching and scaling with confidence

Whether it’s creating a marketing plan, fine-tuning content, or helping a brand find its voice, I love being the person behind the scenes making it all come together.

Our Services

Personalized Strategy

Realign your inner self with practices that ground and center your spirit, helping you find peace and clarity in every moment.

Flexible Services for Businesses at Any Stage

Whether you’re launching or scaling, we offer multiple service levels. From one-time strategy to ongoing brand and content management.

We Create. You Stay in Control.

We create, write, design, and manage, while keeping your brand message clear, personal, and aligned with your vision.

Strategy & Execution in One Place

Most studios offer one or the other. We do both, so you’re not stuck with a plan you can’t implement or posts that don’t fit your brand.

Our Packages

The Content Coach

Monthly content calendar
Caption, hook, & hashtag suggestions
Story + DM prompt ideas
IG/TikTok page & bio feedback
Homepage SEO tweaks (titles, CTAs, meta copy)
Weekly content feedback
Every month a strategy call

The Brand Builder

Everything in Content Coach Package
2–3 posts/week created (graphic + caption)

Hashtag sets + visual suggestions

Story templates + campaign prompts

Light influencer/UGC outreach planning

Monthly analytics & content check-in

Every 2 weeks a call

The Growth Operator

Everything in Brand Builder Package

Post and manage your IG/TikTok

Reply to DMs, comments, and story interactions

Track influencer seeding & UGC

Full homepage + product page feedback

Monthly analytics dashboard & traffic review

Weekly recap + monthly roadmap

Weekly calls or check-ins

Specific Add Ons & One-time service

Blog or SEO content writing

Email campaigns

IG/TikTok audit

Content packages

Social Media Ads

Testimonials

Chesca Works has been a game-changer for us! She’s helped boost our followers and visibility across social media while providing unmatched customer service and attention to detail. Throughout the process, she’s consistently checked in, offered fresh ideas, and guided us with smart adjustments to keep us on track toward our goals. As a small startup, we feel confident that Chesca Works is helping pave the way for us to grow into a world-renowned brand. We highly recommend her services to anyone ready to take their marketing to the next level!

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Rey Prieto
Founder of NMFPB

Working with Johana has been an absolute game-changer for my business. She helped me position my company in the market with clarity and confidence, and her strategic insights gave me the tools to reach the right audience. Not only is she a great marketer, but also a sharp strategist who truly understands how to translate ideas into results. I highly recommend her to anyone looking to take their brand to the next level.

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Jet van Iperen
Founder of Jet4U

Phone: +1 (646) 392-6107